wardenclyffe collaborated with Richard Prince to create a multi-planar, still and motion campaign with Abbey Lee. Shooting on three synced RED cameras to reproduce a 3D environment and from the footage produced POP’s first original motion content and iPhone application.

Released in conjunction with POP #22, POP v.1 features motion-detection Augmented Reality – giving you the ability to take and post a picture of supermodel Abbey Lee anywhere! v.1 also allows readers exclusive access to POP’s first series of motion videos – directed and produced by wardenclyffe. When read by the iPhone, Issue #22’s editorial markers unlock access to videos that stay in users library to watch whenever they please!

thepop.com/ar
itunes.com/apps/popmagazine